Let us be direct with you: Nobody can guarantee your business will appear when someone asks ChatGPT "Who's the best plumber in Denver?"

Anyone who tells you otherwise is lying.

But here's what we can do—and what the smartest contractors are already doing: prepare your business to be discovered when AI systems crawl the web looking for answers.

This isn't magic. It's not manipulation. It's positioning.

And if you're not doing it, your competitors will be.

The shift that’s already happening

Think about how you find information today versus five years ago.

Five years ago: "Google best HVAC contractor near me" → Click through 10 websites → Make a decision.

Today, increasingly: "Hey ChatGPT, I need a reliable electrician in Phoenix who specializes in older homes. Who should I call?"

And ChatGPT answers. Directly. Sometimes with specific business recommendations.

The question isn't whether this shift is happening. It's whether your business will be part of those answers.

Here's what most contractors don't understand: When someone asks an AI assistant for a recommendation, that AI isn't pulling names out of thin air. It's synthesizing information from across the web—websites, directories, reviews, articles, forums, and more.

If your business has a strong, clear, consistent presence in those places, you have a shot at being mentioned.

If you don't? You're invisible.

What AI models are actually doing (No BS)

Let's demystify this.

Large language models like ChatGPT, Claude, and Perplexity don't have a secret list of "approved businesses." They don't take payments to recommend you. They can't be bribed or manipulated into saying your name.

Here's what they do:

1. They're trained on massive amounts of web data

The foundational knowledge these models have comes from crawling and processing enormous amounts of text from across the internet. If your business has been mentioned in reputable sources, that information may be part of their training data.